Esther Lee of Lee Labs is passionate about creating content that resonates and her work has been recognized by Meta, Tiktok, ABC, Yelp, and Linkedin. Her work can also be found on brands like Meta, Comcast, Covry Eyewear, APIA Scholars, Hero Cosmetics, and many more.

Services

Channel Builder

Ready to utilize your social media channels? From ideation to execution, we develop data-driven strategies to produce content that grows reach, engagement, and brand affinity.

Event Coverage

That IRL feeling online. We make sure your next big event generates the splash you need online.

Impact Collaborations

Looking for the right talent who will resonate with your brand? We identify the right partners within our network and execute collaborations end-to-end to drive authentic and measurable impact.

UGC

Get a taste of our content. We create authentic user-generated style videos and statics that feel natural in the feed.

Creator Roster - For Creators

Be a part of our creator roster. Join our network to get connected with brands and be considered for upcoming partnerships and brand deals.

Creator Roster - For Brands & Agencies

Find the right creators. Tap into our curated roster to discover creators who align with your campaigns and audience.

"Secret sauce is no joke."

okko

"An absolute game-changer for our TikTok growth strategy. We highly recommend their services to anyone looking to elevate their presence on this platform."

Covry Eyewear

"514% increase in sales. 434% increase in web sessions and engagements on the online shop. 4x increase of traffic driven by social sources."

KayTran

"The curation of vendors and the vibe was second to none. I've never imagined a vacant space can instantly turn into a place the [team] created. Full of energy and excitement."

Koreatown Plaza

We saw a 541.399% increase in TikTok followers [from one video].

Haleys Beauty

“Helped us surpass our sales goals for the month.”

SELFMADE

Channel Builder - TikTok

Covry Eyewear

We created the “Headshake Test,” a TikTok-native concept designed to showcase the brand's innovative low nose bridge fit. We knew this was a hit when customers mentioned the test in-store, demonstrating social-to-IRL impact. Our videos also became one of the brand’s most reliable ad assets, helping cement Covry as a leading low nose bridge eyewear brand. In total we delivered 332 short-form videos that collectively generated 24.7M+ total views, with an average of ~74K views per post, demonstrating the ability to create scalable, high-performing organic content in a competitive DTC space.

Created 'Headshake Test' that generated buzz IRL and online

Best performing ad assets

332 posts delivered

24.7M+

Views

74K

Average views per post

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For our first delivery, we repurposed assets they already had! (560K Views)

A carousel with easily savable recommendations! (Formatted as a video for this website) (1.2M Views)

We tested standard vs. Covry frames via props and a headshake test (883K Views)

Why you need Covry's (3.2M Views)

We headed to the Costa Mesa office to get an expert POV from the in-house optometrist (72K Views)

Founder recommendations (605.2K Views)

Channel Builder - Instagram

APIA Scholars

We were tasked with editing, content creation, and event coverage support for the nation's largest nonprofit dedicated to providing scholarships and resources to students in need.

Annual gala event coverage

Social Support for campaigns with partners like Target, Macy's

174

Assets Delivered