Let's connect: esther@leelabs.agency
From the same team @asianfounded

Hey, I'm Esther! :)

  • 11+ years across social media, marketing, and television
  • 100M+ views delivered across client work
  • Creator, Asian Founded
  • Based in Los Angeles, CA
See case studies →
Esther Lee, founder of Lee Labs
22+ Brands100M+ Views20M+ Reach
Spotify
TikTok
Meta
YouTube
Sony Pictures
Amazon Prime
Material Kitchen
YINA
Orcé Cosmetics
50Hertz
Yellow Chair Collective
APIA Scholars
Covry Eyewear
Tend Prenatal
Elorea
Omnicom
okko
Kaytran
Hero Cosmetics
W Concept
NBC Comcast
Jilly Bing
Case Studies

See the full portfolio.

A preview of recent client work. Enter your email and we'll send you the link and password to the full portfolio.

Elorea event
YouTube API Creator Gala
YouTube API Creator Gala
Toyota × Dear Asian Americans at SXSW
Orcé Lip Tint Launch Event
Orcé Lip Tint Launch Event

Honored to be trusted.

514% increase in sales. 434% increase in web sessions and engagements on the online shop. 4× increase of traffic driven by social sources.

KayTran

An absolute game-changer for our TikTok growth strategy. We highly recommend their services to anyone looking to elevate their presence on this platform.

Covry Eyewear

The curation of vendors and the vibe was second to none. I've never imagined a vacant space could instantly turn into a place the team created. Full of energy and excitement.

Koreatown Plaza

Secret sauce is no joke.

okko
01 / 04

What we do.

Strategy

Data-driven roadmaps built for the platform

  • Channel audit
  • Content pillars
  • Editorial calendar
  • Campaign roadmap
  • Analytics review
  • Trend research

Management

Full-service channel operation, end to end

  • Publishing
  • Community mgmt
  • Performance reporting
  • Optimization
  • Platform testing
  • Weekly cadence

Content

Short-form video, photo & carousel production

  • Short-form video
  • Photo direction
  • Carousel design
  • Video editing
  • Copywriting
  • UGC

Special Projects

Custom moments — IRL, event, and collab

  • On-site coverage
  • Brand collabs
  • Event activations
  • Creator partnerships
  • Launch campaigns
  • Custom builds